6/7/2023 0 Comments Google trends gameHere you will find the trending searches on the selected region for the past few days, or if you are really into producing content on the go, you can have real-time data for search trends in that same region.įinally, Year in Search, an extremely amusing year review by Google, based on searched terms, that I vividly recommend. This section is mostly useful for when you are planning to write about topics of the moment, not so much for evergreen content, though you can find very interesting material ideas from the trending results. From there you will be able to analyze the interest over time, break down the interest by region and subregion, and explore the related topics, and related queries. You can filter your search in numerous ways such as by regions, timeframe, categories, and search sources (image, news, shopping, YouTube, etc.). ![]() This is where the true magic begins, once you define your target region, and the topic or term you are looking for, what follows is an amazing window of opportunities with invaluable insights into your query. The tool is very straightforward and user-friendly, you have three main sections to choose from, that you can access by using the famous burger menu (those three top corner lines): ![]() It also allows you to compare topics and terms and how they fare in a selected period.Īnyone seriously looking to hit the nail on the head with their content strategy, even more so an iGaming content strategy, for how particularly competitive this industry is, should be using Google Trends and its amazing search analytics. Google Trends is a free tool that allows you to explore the search trends and user behavior for any given topic or term, in any region covered by the search engine, throughout time (forget trying to find very insightful search trends in North Korea). There is no better explanation than the one provided by Google itself, “Explore what the world is searching”. The question is, where do you find that data? How can you use it in your content production? In this article, we will explain everything you need to know about a search analytics powerhouse named Google Trends, and why it should be the backbone of your website’s content plan. If you know the audience and know yourself, you need not fear the result of your SEO strategy, I am very confident that’s what Sun Tzu would say if he was head of digital marketing in the 21st century. Using data analytics in your iGaming content strategy should be a top priority.
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